Love’s donates $378,000 to local schools for 60th anniversary

Giving initiative focuses on origins of the company – country store communities

OKLAHOMA CITY, Sep. 5, 2024 - Love’s roots can be traced back to 1964 and a single country store in Watonga, Oklahoma. That year, Late Founder Tom Love and his wife Judy Love embraced confidence, ambition and innovation to open a single country store that served residents and the travelling public. That vision has now grown to nearly 650 travel stops and country stores nationwide.

As a nod to these roots and its 60th anniversary, Love’s is committed to donating $6,000 to schools or school districts in each of the 63 cities it operates country stores. This initiative spans five states and totals $378,000. Local leaders and store team members in Oklahoma, Kansas, Utah, Colorado and Arizona selected the local school/district recipients.

“On behalf of El Reno Public Schools and El Reno High School, thank you for considering us and donating to us as it will go a long way to help us have a great, successful school year,” said Tim Pounds, Oklahoma’s El Reno High School principal. “I know our kids enjoy getting out and being able to get their snacks, gas and everything from Love’s. We really appreciate this donation and Love’s in our community.”

Impacting future generations of youth nationwide through education is a passion of Love’s and the primary pillar of community giving for the company. Its core values of innovative thinking, a strong work ethic and perseverance to pursue all opportunities and pushing boundaries of what is possible are key attributes for tomorrow’s leaders.

“In honor of our 60th anniversary we wanted to show our appreciation to the steadfast loyalty our customers and these communities have shown our country stores,” said Jenny Love Meyer, chief culture officer and executive vice president of Love’s. “Six decades ago, in one of our newspaper advertisements for the first store, my Dad included this short phrase “fuels for the future.” Fast forward to today, and the start of a new school year, and we hope these funds will play a small part in fueling future generations of youth.”

About Love's

Love’s has been fueling customers' journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and -operated business headquartered in Oklahoma City with nearly 40,000 team members in North America and Europe. The company's core business is travel stops and convenience stores with 648 locations in 42 states. Love's continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love's serves and maintaining an inclusive and diverse workplace are hallmarks of the company's award-winning culture. To find out more about Love's, follow us on social or apply for a job, click here.