MLR card being handed from a customer to a cashier with a Love's Coffee cup
My Love Rewards

My Love Rewards is the Best Program for Professional Drivers On the Road Today


How To Join: pick up the card at Love’s or Speedco. Then, select one of the methods below to register. Card must be activated with your email address before use.


Register Online

Register right now on Loves.com and start earning My Love Rewards points.

Register for My Love Rewards on your computer

Have a Smartphone?

Register for My Love Rewards on your phone using the Love's Connect App

Download the improved Love's Connect app to join. Available for iOS and Android.

No Smartphone?

Register for My Love Rewards on in store touch screens

Register in store on a digital touchscreen. Available at select locations.

How It Works

With a My Love Rewards card, the more you spend, the more you earn. The gallons you fuel this month determine your status and points for the next month. See rewards chart below:

An informational table of My Love's Rewards levels

Each point equals one cent in store discounts.

Once you earn your first 500 points, you can begin to redeem points. Simply swipe or present your My Love Rewards card with every transaction at Love's or Speedco to be sure you get the most points and credits for your money.

My Love Rewards points expire only if the account remains inactive for more than 6 months without an earning or redemption transaction.

Earn Here, Spend There

Love's gives you more ways to earn and spend your points. Earn points on fuel, store food and drinks, merchandise, and at Speedco and Love's Truck Care. Spend points on store food and drinks, merchandise, and at Speedco and Love's Truck Care. *

Wifi-at Love's

Enjoy Free Drinks

Only Love’s rewards you with free fountain drinks, coffee, or tea. Bring your own cup, mug, or container – up to 44 ounces. Fuel at least 50 gallons for your free drink credit. Better yet, earn Diamond or Platinum status and drinks are free every day, all month long!

Each drink credit you earn with Gold status is good for 10 days. When you earn a free drink credit with Base status, the credit is good for 7 days.

Clean Up With Free Showers

Don’t pay a dime to get rid of the grime! Earn a free shower credit when you fuel at least 50 gallons. Plus, showers are free every day when you earn Diamond or Platinum status.

Each shower credit you earn with Gold status is good for 10 days. When you earn a free shower credit with Base status, the credit is good for 7 days.

1. Go For Diamond
Want to get the most from My Love Rewards? Go for Diamond. Fuel 1,500 gallons this month to earn Diamond status next month. Diamond status gives you 4 points per gallon and 4 points per dollar (in store), free showers, and free drinks every day.

2. Use The Love's Connect App
Connect your My Love Rewards card to the Love's Connect App to unlock these extra features:

  • Love’s Mobile Pay to activate pump and pay for fuel
  • Bonus Offers
  • Access to fuel and in-store receipts
  • Digital barcode to earn and spend points
  • My Love Rewards account summary

Learn More About Love's Connect App


Read Program Rules & Membership Agreement

Have questions or need help with My Love Rewards?


* Points cannot be earned or spent on tobacco, alcohol, gift cards, or lottery and related products.

5. Check Your Receipt
Everything you need to know about your rewards is on your fuel receipt. Check it out each time you fuel to know where you stand on points, shower and drink credits, status, and Bonus Offers.

6. Earn At Speedco And Truck Care
My Love Rewards works at more places than just Love’s Travel Stops. Earn big points at Speedco and Love’s Truck Care on tires, oil changes, and light mechanical services, too.

7. Look For Store Specials
Keep your eyes open for members-only store specials, where you can swipe your card to save money or earn points.