Revolutionizing Restaurant Service: The Power of Gamification

In today's fast-paced world, restaurants must constantly innovate to enhance customer experience and operational efficiency. By integrating gamification technology in restaurants across locations, Love’s is transforming the way it serves its customers and engages its employees.

What Gamification Looks Like in Restaurants

Love’s gamification system features three 27” monitors strategically placed for optimal impact. These monitors track key performance metrics in real-time, such as greet times, order processing times and the time it takes for food handoff. Comprehensive tracking allows employees to deliver swift, efficient service while maintaining Love’s high standards of quality. Early data shows that gamified restaurants are, on average, 11 seconds faster in service, demonstrating a notable boost in efficiency.

Enhanced Customer and Employee Experience

Love’s is stepping into a new era of restaurant technology by incorporating gamification into operations. This innovative approach creates a more interactive and rewarding environment for employees, which directly impacts the speed and quality of service customers receive. The competitive element between stores further enhances performance, ensuring that every visit to Love's restaurants is a consistently positive experience.

"Our investment in gamification technology is transforming the way Love’s restaurants operate. By incorporating cutting-edge technology, we can better engage our team members while optimizing the customer experience,” said Joe Cotton, vice president of food service for Love’s. “Our customers have an appetite for convenience when they are on the go. This solution cuts down customer wait time and gets drivers back on the road quickly.”

Real-Time Recognition and Motivation

The gamification system tracks performance while fostering a culture of continuous improvement and friendly competition. Each store's performance is compared across locations with real-time recognition for the top performers. Employees can earn badges for reaching milestones, achieving sales goals and promoting self-development. This system also translates operational processes into an engaging and easy-to-understand format, driving motivation and excellence in every task.

"The gamification software helps us meet brand standards and contributes to our speed of service," said Carl's Jr. Restaurant Manager Tanda Hopper. "It engages my employees and creates healthy competition between our store and others—we're always trying to get the top rank!"

Looking Ahead

Love’s commitment to technological advancement doesn't stop here. The company is investing over $2 million dollars in the next five years to install gamification technology across its locations. As Love's expands, every new store will be equipped with this technology, ensuring that growth is matched by an unwavering commitment to innovation and excellence.

About Love's

Love’s has been fueling customers' journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and -operated business headquartered in Oklahoma City with nearly 40,000 team members in North America and Europe. The company's core business is travel stops and convenience stores with 646 locations in 42 states. Love's continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love's serves and maintaining an inclusive and diverse workplace are hallmarks of the company's award-winning culture. To find out more about Love's, follow us on social or apply for a job, click here.